Broad Opening

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Welcome to the Broad Art Museum

WELCOME TO THE BROAD ART MUSEUM

The Eli and Edythe Broad Art Museum at Michigan State University (Broad MSU) brings a world of contemporary art to the MSU campus and East Lansing and Greater Lansing communities, as well as to visitors from across the state and around the globe.

Join the celebration of the opening of this dramatic new addition to MSU’s campus and cultural landscape.  

Visit the Broad MSU website for a full list of grand opening events and inaugural exhibitions.

NOVEMBER 10

Dedication Ceremony

10 a.m., tent adjacent to museum

University and community leadership will celebrate the opening of the Broad MSU.

Free; registration required

A Conversation with Zaha Hadid and Eli Broad

11 a.m., tent adjacent to museum

Michael Rush, founding director of the Broad MSU, will moderate a conversation with architect Zaha Hadid and MSU alumnus Eli Broad. 

Free; registration required

Dedication Reception and Museum Previews

Noon to 3 p.m., tent adjacent to museum

Public celebration for dedication attendees features live music, food, and other activities. Museum previews available for a limited number of guests registered in advance.

Free; registration required

NOVEMBER 11

All events are free and open to the public; no advance registration required.

Museum Open House

10 a.m. to 7 p.m.

All-day open house features special programs, artists’ talks, art and architectural previews, family and educational events, food and beverages, and live music. 

From Conception to Completion

10 a.m. to 7 p.m., Benefactor’s Gallery

A glimpse into the creation of the Broad MSU from conception to completion provides a historical catalogue of documents and images from the project.

Family Art Activities

11 a.m. to 5 p.m., tent adjacent to museum and Education Wing

Art-making activities and interactive experiences programmed by the education department and inspired by the opening exhibitions are offered.

Rocky Broad Ice Cream Guest Take Away

The MSU Dairy Store has created a new flavor, "Rocky Broad," which incorporates Eli Broad's dessert favorite—Oreo cookies.

MSU Food Trucks, Purple Carrot, and Trailer Park’d

11:30 a.m. to 2 p.m., adjacent to tent and museum

Live Concert featuring !!!

6:30 to 9 p.m., tent stage

A free concert features !!! (pronounced “chk chk chk”), an eight-member ensemble from Sacramento, California, combining propulsive bass lines, spaghetti western guitars, African polyrhythms, electro-house textures, and Philly soul.