INDIGENOUS IMAGERY IN CORPORATE LOGOS
Phil Bellfy
American Indian Studies Program
Michigan State University

Some of these images are rather large and take a bit of time to load --please be patient.

 
 

TOBACCO PRODUCTS
1900

 


 
 

OSAGETEX
NEW YORK, NY
1935
DRY GOODS.

SAVAGE ARMS
WESTFIELD, MASSACHUSETTS
1913
FIREARMS.


MCCOLL-FRONTENAC INC.
TORONTO, ONTARIO
1922
GASOLINES, MOTOR OILS, ETC.

PONTIAC MOTORS
1926
AUTOMOBILES.

ROCK CITY TOBACCO COMPANY
1929
QUEBEC

MOLSON CANADA
TORONTO, ONTARIO
1938
(ORIG. CALGARY BREWING & MALTING CO. LTD.)

RONSON PRODUCTS OF CANADA 
REXDALE ONTARIO
1943
FLINTS, FUEL AND KITS FOR SERVICING 
OF CIGAR AND CIGARETTE LIGHTERS.

SAINT-ÉMILE, QUÉBEC 
1945
MOCCASINS, SLIPPERS AND BOOTS.


ATLANTA BRAVES
1946
BASEBALL TEAM.

1940s


WALTERS AXE COMPANY LIMITED
HULL, QUEBEC
1948
AXES OF ALL KINDS.

TECUMSEH PRODUCTS COMPANY 
TECUMSEH, MICHIGAN
1956
INTERNAL COMBUSTION ENGINES.

MARATHON ELECTRIC MANUF. CO.
WAUSAU, WI
1960
ELECTRIC MOTORS AND GENERATORS.

TECUMSEH - WOOLWORTH CANADA INC.,
WESTON, ONTARIO
1961
MEN'S AND BOYS' SPORTSWEAR.

BROCKVILLE BRAVES
BROCKVILLE, ONTARIO
1963
COMMUNITY JR. 'A' HOCKEY CLUB.

SCOTIAN GOLD CO-OPERATIVE LIMITED
KENTVILLE, NOVA SCOTIA
1964
FRESH AND CANNED APPLES.

CHEROKEE FREIGHT LINES
STOCKTON, CALIFORNIA
1966
FREIGHT TRANSPORTATION BY TRUCK.

SHAWNEE MARKETING & SALES CORP. LTD.
BELLS CORNERS, ONTARIO
1967

ERINDALE COLLEGE,
UNIVERSITY OF TORONTO,
MISSISSAUGA, ONTARIO
1968

SOCIETE DES PRODUITS NESTLE SA
CANTON OF VAUD, SWITZERLAND
1968
BEVERAGES
(ALCOHOLIC AND NON-ALCOHOLIC).

BRITISH COLUMBIA FRUIT SHIPPERS, LTD.
VERNON, BC
c1950
APPLES.


NORTHERN FRUIT CO.
WENATCHEE, WA
c1950
APPLES.

YRA INDIANER (BE DELIRIOUS INDIANER)
"VI STANNAR VÄRLDEN SÅ ATT NI KAN HOPPA PÅ"
(WE STOP THE WORLD SO THAT YOU CAN JUMP)
1999
INTERNET SITE OF ? CONTENT

NOVATO, CALIFORNIA
1970

MISSISSAUGUA GOLF AND COUNTRY CLUB
MISSISSAUGA, ONTARIO
1971

SIOUX
(TRADING AS SIOUX SCHUHFABRIKEN)
WURTT, GERMANY
1972
SHOES.

GREAT WEST TIMBER LIMITED
THUNDER BAY, ONTARIO
1973
LUMBER PRODUCTS.

SEMINOLES
FLORIDA STATE UNIVERSITY
1974

BANK OF MONTREAL
TORONTO, ONTARIO
1977
BANKING SERVICES.

CANADIAN ELECTRALAMP CO. LIMITED
CALARY ALBERTA
1978
RADIO DETECTION AND RANGING DEVICES.

SHAWNEE HOLDING, INC.
SHAWNEE-ON-DELAWARE PENNSYLVANIA
1978
REAL ESTATE BROKERAGE 
AND MANAGEMENT SERVICES.

ARAPAHOE CHAMBER ORCHESTRA
COLORADO
1979

DETROITBANK CORPORATION
DETROIT, MICHIGAN
1979
BANKING SERVICES.

CHIEFTAIN PRODUCTS INC.,
TORONTO, ONTARIO
1980
GAMES, PUZZLES, TOYS, ETC.

KINNEY CANADA INC.
WESTON, ONTARIO
1980
SHOES, BOOTS AND SLIPPERS FOR MEN.

MOHAWK PAPER MILLS
1980
PAPER PRODUCTS.

WINNIPEG WARRIORS HOCKEY CLUB INC.,
WINNIPEG, MANITOBA
1980
HOCKEY TEAM.

BENDIGO BRAVES
BENDIGO, AUSTRALIA
1981
BASKETBALL TEAM.

OTTAWA ALGONQUIN TRAVEL CORP
OTTAWA, ONTARIO
1981
TRAVEL AGENCY.

BRAVE INDUSTRIES, INC.
ANNAWAN, ILLINOIS
1982
LOG SPLITTERS AND STEEL MAULS.

LANDOR TRADING CO. LTD.
/ENTREPRISES COMMERCIALES LANDOR LTEE.,
MONTREAL, QUEBEC
1982
SLEEPING BAGS, PACK-SACKS, AND TENTS.

ARCHITECTS DIGERONIMO
PARAMUS, NEW JERSEY
1983
ENGINEERING SERVICES, ARCHITECTURAL 
DESIGN AND CONSULTING SERVICES.


ALBERTA FANCY SAUSAGE LTD.
CALGARY, ALBERTA
1984

MOHAWK CANADA LIMITED
BURNABY, BRITISH COLUMBIA
1985
GASOLINE, PROPANE, LUBRICANTS, ETC.

SAFETY SUPPLY COMPANY 
TORONTO, ONTARIO
1986
CLOTHING FOR FIREMEN.

LIBERTO - RETZ OVERSEAS INC.
OBARRIO, REPUBLIC OF PANAMA
1986
PERFUMERY, ESSENTIAL OILS, COSMETICS.


GREY OWL FOODS
GRAND RAPIDS, MINNESOTA
1989
RICE.

THE WAINWRIGHT GROUP LIMITED,
TORONTO, ONTARIO
1989
CLOTHING.

CHIEFTAIN TOURS LIMITED
BELFAST, IRELAND
1992
TRAVEL AGENCY.

MUSKOKA LAKES NAVIGATION 
& HOTEL CO. LIMITED
THE IVY LEA SHIRT CO. LTD.,
LANSDOWNE, ONTARIO
1992
CLOTHING.

THE GUITAR HALL OF FAME: 
A ROCK N ROLL EXPERIENCE
1992
PIERREFONDS, QUEBEC

GOLDEN CHIEF MINERALS, INC.
LONDON, ONTARIO
1993

AMIK WILDERNESS
CALLANDER, ONTARIO
1994
SMOKED TROUT, ARCTIC CHAR, 
AND OTHER FOODS.

BROUILLETTE KOSIE
MONTREAL, QUEBEC
1995
COLD WEATHER HEAD GEAR.

ELDORADO CORPORATION LTD.
VANCOUVER, BRITISH COLUMBIA
1995
OPERATION OF GOLD MINES, 
AND RELATED MINING SERVICES.

EDMONTON, ALBERTA
1997
OPERATION OF A TRUST COMPANY.

CALGARY, ALBERTA
1998
BOTTLED PURE WATER.

CHIEFS, BRAVES, AND RAIDERS
NEPEAN MINOR HOCKEY ASSOCIATION
NEPEAN, ONTARIO
1998

INDIAN RIVER GRAPHICS
NAVARRE, OHIO
1999
FULL SERVICE DESIGN STUDIO.

INDIANS - NORTH SHORE LACROSSE
BRITISH COLUMBIA LACROSSE ASSOCIATION
BURNABY, BC
1999

ONHOUA CHETEK8E
HURON TRADITIONAL PARK
WENDAKE, QUE.
1999

CHIEF ILLINIWEK
UNIVERSITY OF ILLINOIS
CHAMPAIGN, ILLINOIS

LAND-O-LAKES
ARDEN HILLS, MINNESOTA
1920
BUTTER, MILK, COTTAGE CHEESE, AND SOUR CREAM.

CHINOOK BUILDING SUPPLIES LIMITED
CALGARY, ALBERTA
1952

TRIBAL SPORTSWEAR INC.,
MONTREAL, QUEBEC
1978
WOMEN'S APPAREL.

FRASER VALLEY MILK PRODUCERS ASSOC.
VANCOUVER, BRITISH COLUMBIA
1950

CHICOUTIMI, QUEBEC
1994
REAL ESTATE BROKERAGE AND MORTAGE FINANCING. 

SAULT STE MARIE, ONTARIO
1990
MUNICIPAL SEAL.

WAYAGAMACK PULP & PAPER COMPANY
THREE RIVERS, QUEBEC
1921
PAPER AND PAPER PRODUCTS.

FEDERATED CO-OPERATIVES LIMITED
SASKATOON, SASKATCHEWAN
1962
LUMBER.

THE NATIONAL CAPITAL COMMISSION,
OTTAWA, ONTARIO
1982

PRINCE GEORGE, BRITISH COLUMBIA
1999
CAMPING SERVICES.

INNISKILLIN WINES INC.
NIAGARA-ON-THE-LAKE, ONTARIO
1998

POWELL & RUSSELL
VANCOUVER, BC
1930
CANNED FOOD PRODUCTS.

CROWN ZELLERBACH
VANCOUVER, BRITISH COLUMBIA
1939
PAPER PRODUCTS.

"HERBO" REMEDIES CO.
MONTREAL, QUEBEC
1928

CANADIAN GOLF SALES LIMITED
TORONTO, ONTARIO
1969
GOLF APPAREL AND GOLF EQUIPMENT.

WILMOR INDUSTRIES LTD.
MONTREAL, QUEBEC
1970
SCREWS, NUTS, BOLTS, ETC.

OSHAWA, ONTARIO
1970
MOTORCYCLE SHOP.

THE APACHE SOFTWARE FOUNDATION
(INCORPORATED IN DELAWARE)
1995


HEADDRESS
VARTEX DISTRIBUTING INC.
MISSISSAUGA, ONTARIO
1998
RETAIL STORE, SELLING 
BOOKS AND COSMETICS.

DIVERSEY CORPORATION
MISSISSAUGA, ONTARIO
1894
CLEANING AND CLEANSING MATERIALS.

SUMNER SPORTS INC.
QUEBEC, QUEBEC
1990
SPORTING GOODS, AND
OUTDOOR CLOTHING.

L.M. BERNER
ROCKY RIVER, OH
1995
CLOTHING, FOOTGEAR, 
AND HEADGEAR.

TOMAHAWK
RIVERTON, MANITOBA
1998
CONFECTIONARY PRODUCTS.

CANADIAN FOREST PRODUCTS LTD.
VANCOUVER, BRITISH COLUMBIA
1951
WOOD PULP.

CORONA HOME PRODUCTS LTD.
RICHMOND, BC
1980
ELECTRICAL, PLUMBING 
AND HOME SUPPLIES.

BURNSLAKE SPECIALTY WOOD 
BURNS LAKE, BRITISH COLUMBIA
1992
ROUGH LUMBER AND FINISHED LUMBER.

HILLTRIBE DESIGNS
HALIFAX, NOVA SCOTIA
1998
CLOTHING.

LAMFORD CEDAR LTD. 
BRITISH COLUMBIA 
1978
WOOD PRODUCTS.

OJIBWA CHEMICAL COMPANY
SHEDIAC, NEW BRUNSWICK
1973
TOILET PREPARATIONS, COSMETICS, 
AND PHARMACEUTICALS.

TOTEM GINSENG TRADING LTD.
RICHMOND, BRITISH COLUMBIA
1998
GINSENG ROOT, TEA, 
CANDIES, AND SOUP.

SACAGAWEA
U.S. DOLLAR COIN.

PROVINCE OF SASKATCHEWAN
1970
$10,000 BOND (DETAIL)

DEPARTMENT OF NATIONAL DEFENCE
NAVY SHIP BADGE.


"FEBRUARY 1999 - ETCHED IN STONE"
CANADIAN 25¢ COIN.
"THE FEBRUARY COIN DESIGN DEPICTS THOUSAND-YEAR-OLD 
RECORDS OF NATIVE HERITAGE AND SPIRITUALITY …
ALL ORIGINATING ON SANDSTONE CLIFFS AT 
WRITING-ON-STONE PROVINCIAL PARK IN ALBERTA."

"JANUARY 1999 - A COUNTRY UNFOLDS"
CANADIAN 25¢ COIN.
"THE IMAGES INCLUDE A TOTEM POLE, 
A NATIVE CANADIAN, AN EARLY SETTLER AND 
A ROYAL CANADIAN MOUNTED POLICE OFFICER."

"OCTOBER 1999 - A TRIBUTE TO FIRST NATIONS"
CANADIAN 25¢ COIN.
"THE COIN FEATURES IMAGES OF AN EAGLE, 
A BEAR AND A KILLER WHALE, AND PAYS TRIBUTE 
TO THE FIRST INHABITANTS OF CANADA."

46¢ PONTIAC STAMP
MILLENNIUM COLLECTION STAMP
"AS CHIEF OF THE ODAWA TRIBE AND A NOBLE WARRIOR, 
PONTIAC BECAME A PEACEMAKER AND HELPED 
ESTABLISH THE LEGAL RIGHT OF FIRST NATIONS TO THEIR LAND."

LAITERIE ARCTIC LIMITEE
QUÉBEC QUEBEC
1966
FRESH MILK, BUTTER, EGGS.

JEAN DANSEREAU INC.
MONT-ROYAL, QUEBEC
1968
ANTIFREEZE.

BATA INDUSTRIES LIMITED
BATAWA, ONTARIO
1976
FOOTWEAR.

VALENTI SHOE LIMITED
TORONTO, ONTARIO
1980
WINTER BOOTS.

JACOBS & THOMPSON INC.
WESTON, ONTARIO
1982
WEATHER STRIPPING.

SWIMMERS' WORLD LIMITED
VICTORIA, BRITISH COLUMBIA
1994
SWIM WINGS, SWIM BUOYS, 
SWIM BELTS, SWIM CAPS, ETC.

JOHN E. NIEMI LIMITED
TORONTO, ONTARIO
1966
CATALYTIC HEATERS, STOVES,
AND FISHING TACKLE.

RUSSELL FISET
POINTE CLAIRE, QUEBEC
1997
CELLULOSE INSULATION.

NUNAVUT MILLENNIUM $2 COIN
"THE COIN FEATURES AN INUIT MAN 
COMPLETELY ABSORBED IN HIS SPIRITUAL, 
ALMOST HYPNOTIC DRUM DANCE…."

GENFOOT INC.
MONTREAL, QUE.
"'KAMIK" IS THE CANADIAN ESKIMO 
WORD FOR "FOOT COVERING".
1981
BOOTS AND OVERSHOES.

CHIEFS OF ONTARIO
MISSISSAUGAS OF THE NEW CREDIT INDIAN RESERVE
HAGARSVILLE, ONTARIO

SIX NATIONS 
MINOR HOCKEY ASSOCIATION
OHSWEKEN, ONTARIO
1988

$2 CURRENCY 
1974
"ESKIMO" HUNTING PARTY.

For more information on these images, contact me at: bellfy@msu.edu