How and why do people develop stereotypes?
Why are stereotypes so prevalent and persistent?
When and how are stereotypes used?
How can stereotypes be changed?
What has half a century of social psychological research told us about stereotypes? What do we know from BASIC SCIENCE research that can help us to understand what stereotypes are, why they are so pervasive and resistant to change, how and when they are used in the workplace, the classroom, the dinner party, and what we can do about it (if anything)?