Michael McCall

Michael  McCall
  • NAMA Professorship in Hospitality Business
  • Established through a gift from the National Automatic Merchandising Association
  • Hosptiality Business


Michael McCall is the NAMA Professor in Hospitality Business and Director of the School of Hospitality Business at the Eli Broad College of Business, having joined Broad’s faculty in 2015. His research focuses on customer loyalty, reward programs, and customer experience. 

McCall earned his PhD from Arizona State University. Prior to MSU, McCall was professor and chair of the Department of Marketing and Law for Ithaca College’s School of Business and research fellow at Cornell University’s Center for Hospitality Research. 

McCall’s work has appeared in Journal of Applied Psychology, Cornell Hospitality Quarterly, Journal of Socio-Economics, the Journal of Product and Brand Management, and the International Journal of Hospitality Management. McCall’s research, funded by the National Institutes of Health, the Center for Hospitality Research, and others, has garnered awards totaling $400,000. 

McCall serves as an editor of Journal of Applied Marketing Theory and sits on editorial boards of the Journal of the Academy of Marketing Science, The Cornell Hospitality Quarterly andthe Journal of Hospitality and Tourism Research. He is a member of the Council on Hotel, Restaurant, and Institutional Education; Association for Marketing Theory and Practice; and is a fellow at the École hôtelière de Lausanne Research Center in Geneva, Switzerland. He was named the 2015 Hospitality Educator of the Year by Fred Tibbitts and Associates.