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Lab OverviewtrackingImage

The lab, headed by Dr. Mark W. Becker, investigates visual attention with an emphasis on the processes the guide the allocation of attention, and the practical application of attention research to real-world scenarios and tasks. We use a combination of behavioral psychophysics and eye tracking to elucidate basic mechanisms of visual attention and to leverage knowledge about attentional mechanisms to improve real-world visual search, attentional training, and product labeling.