Transmedia has been a highly talked about word and focus in this time of high-tide of digital media. Not only is transmedia transforming the way we view mediums and medias such as books, television, internet, films, music, etc., but it is changing the way the audience perceives these contents to be outside of their original arena. 

Although, the phenomenon of transmedia has created multiple outlets and the ability to portray a story in many different lights. It almost makes it too easy, for let's say in this case an adaptation from a novel to a film to happen. Particularly, in the film industry now in which many independent films are not being released because of their lack of funding and small budgets. Film sequels and movies with predictable Hollywoodesque plot lines are budgeted by the big six of film studios, and in fact are being encouraged to be produced for their ease of production and direction allowing for a major cut in spending and an easy cash flow. 

Without mediums that allow the public to access this sort of public "data", the public generally goes uninformed. So it is crucial to have a medium in which can be accessible and a medium that can be understood by the public. If these art forms do not receive these channels to express their abilities, then it will all soon become a dying art form. It is a scary thought and without that sufficient funding there will be a lack of creativity and originality in the idea of storytelling. Will this stunt the growth of culture allowing for a stagnant culture constantly dwelling on the past, or will this idea take off as a new means of understanding the rapidly changing and evolving digital world? As of now, transmedia seems to offer positive results and outcomes, however, this is a matter of which only time will tell and forecast the future. Until then, we must brace on to the angst of an "apocalypse now" of current mediums and medias. 

More thoughts on this idea:
Transmediation and the Digital Humanities

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