Suman Basuroy

Endowed Professors Eli Broad College of Business

• James O. Fishbeck and Lee A. Morgan Professor in Business
• Established through a gift from alumnus James O. Fishbeck and Lee A. Morgan

• Marketing

Bio

Dr. Suman Basuroy is a professor in the Department of Marketing and is co-director of the doctoral program in marketing in the Eli Broad College of Business. His key research interests include marketing of cultural products (motion pictures, video games, fashion) and retailing—work that he has lectured on, published papers about, and taught at institutions on both a national and international level.