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Vincenzina Caputo

Vincenzina Caputo
  • Homer Nowlin Chair in Consumer Responsive Product Agriculture
  • Agricultural, Food, and Resource Economics

Bio

Vincenzina Caputo is an Associate Professor in the Department of Agricultural, Food, and Resource Economics. Her research focuses on modeling consumer food choice behavior and demand for novel food products and new food technologies integrating various disciplines such as economics, marketing, neuroeconomics, behavioral economics, and sensory science. Her work is comprised of two major components: (1) empirical analysis of consumer decision-making behavior; (2) methodological innovations to improve the validity and reliability of experimental methods in general and discrete choice experiments in particular.