Heather C. Swain

Biography

Heather C. Swain leads MSU’s branding, marketing, creative and storytelling, digital and experience strategy, and analytics and insights functions. She has worked in higher education for more than two decades and in senior leadership positions for more than 15 years. Swain oversaw development of the university’s Spartans Will brand campaign and, under her leadership, MSU’s marketing communications work has been recognized with numerous awards, including Tellys, Emmys and Addys, as well as top r